The Art of Using Digital Media To Grow Your Small Business, Part 2: Strategic Messaging
Welcome back to my four-part series, The Art of Using Digital Media to Grow Your Small Business. In my last segment, brand identity, we discussed establishing your foundational mindset as the first step toward building a successful and unique brand strategy. Why? So that your actions are not only in line with your overall business goals, but also targeting the right people. In this segment, Strategic Messaging, we’ll figure out what to say to your people.
People need the help of professionals, like you, today more than ever, and increasingly they are searching for them online and on their phones. Millions of them. Every. Day.
THE ONLY WAY THESE PEOPLE WILL FIND YOU IS IF YOU ARE VISIBLE.
Have you ever wondered how the average consumer decides who to hire when their searching for help and everyone with a website sounds the same? How about a busy corporate executive? So did I.
Now I know how easy it is to stand out when you know how to create epic content – content that moves and inspires people to pick up the phone and call you. And you must learn to stand out if you don’t want to get lost in the noise. How do you do this?
THROUGH A COMBINATION OF STORYTELLING, INFLUENCE AND PERSUASION TECHNIQUES, AND TECHNOLOGY.
But also, it happens when you show up, share your life and be yourself. Doing this can seem daunting when you hate the way you look on camera, you are terrified of public speaking, or you have no idea what to say.
Part 2: Strategic Messaging
Unlocking the Solution to the Dreaded Questions “What the Heck Do I Say On Social Media and How Do I Say It?”
Get ready, set, go!
Chances are if you’re reading this you’ve been intrigued by some online influencers. You’ve probably watched their social media content and wondered what it is about them that people find irresistible to consume.
You’ve probably noticed that they aren’t just posting pictures of what they ate for dinner last night or of their kid’s soccer game. And, if they are, maybe you’ve already noticed that this content is rotated along with other “types” of posts. But you can’t quite put a finger on what it is that makes you want to watch them.
Believe it or not, there’s a method to some of this madness that you can replicate once you know how. Yes, anyone can create irresistible content that people will not want to stop consuming.
What makes content irresistible? Content that’s relevant to your client or customer, that speaks directly to a problem they have that you solve. …Not content that’s all about you and how great you are.
WHAT YOU DEFINITELY DON’T WANT TO DO IS CREATE SUPERFICIAL CONTENT THAT REPEATEDLY HITS THE READER OVER THE HEAD WITH HOW GREAT YOU ARE AND WHAT YOU DO.
You’ll begin to stand out when you demonstrate empathy for the challenge they are facing, authenticity in your delivery, and mix this up with other types of digital content that helps them get to know and trust you. This is how you lead them to eventually think of you first when they finally need the solution you offer.
There’s art and science to creating content that builds your influence and gets people to know-like-trust and want to hire or buy from you – that makes them pick up the phone and call or email of “DM” you seeking more information about your service or just wanting to strike up a conversation. Yes, anyone can be an “influencer,” if they first master, and then practice, some basic skills.
Master these skills, and you’ll be on your way to creating social media posts, blog articles, emails and newsletters that people actually want to read…. that elevate your reputation, that make you magnetic and impossible not to watch – online and in real life.
YES – MAGNETISM IS A SKILL ANYONE (EVEN YOU 😉 CAN LEARN.
It takes some thoughtfulness, slowing down, turning in to who you are speaking to, listening, and then speaking into the pain point, a need-want-desire, and last but not least, an understanding of why you are a special, different, beautiful human and devoted servant worthy of their trust and business.
It also requires sharing authentically about yourself. This is a rather large concept that I will be developing further in future blog posts, so stay tuned.
MAGNETISM IS LIKE A RECIPE HANDED DOWN FROM YOUR GRANDMOTHER – A LITTLE BIT OF THIS AND A LITTLE BIT OF THAT.
And when the pieces come together, magic unfolds, and then boom! – you are known.
THIS IS WHERE YOU BEGIN YOUR TRANSFORMATION INTO AN INFLUENCER —- OFF AND ONLINE.
Join me for my next series segment: Marketing Strategy.