The Art of Using Digital Media to Grow Your Small Business, Part 4: Marketing Automation
Welcome back to the final segment of my four-part series, The Art of Using Digital Media to Grow Your Small Business, exploring the world of Marketing Automation. At this point, you’ve added structure to your brand identity, you’re perfecting your strategic messaging, and you’re narrowing down the best marketing strategies to get your message directly to your client’s faces. Now we’re ready to talk spinning plates! How to keep them spinning while adding more.
With business growth come new opportunities and new challenges, and maintaining a consistent online presence is both.
Mastering Marketing Automation So That Your Business Grows And You Can Go Back To Doing What You Love
When you start creating content that people find valuable or entertaining and want to engage with, you’re going to get more followers.
And, if you’re not prepared for when this happens, you can be literally blindsided by the volume of people reaching out and asking for your help. (Been there, done that!)
This phase of business growth is both exciting and completely overwhelming if you’re not ready for it, because you won’t want to let your followers and potential clients down by not responding to them.
AFTER ALL THE EFFORT YOU PUT INTO GETTING PEOPLE TO FOLLOW YOU, YOU CERTAINLY DON’T WANT THEM TO FORGET WHO YOU ARE WHEN YOU’RE BUSY HANDLING YOUR BUSINESS.
Herein lies the challenge you need to be ready to handle a serious influx of new inquiries and business so that all your client-attraction efforts aren’t for nothing.
So, how do you prepare for this eventuality?
Through digital automation. That’s right, systems and technology.
Meet your new best friends. 😉
YOU DON’T NEED TO BE A FULL-TIME MARKETER OR COMPUTER GEEK TO TAKE ADVANTAGE OF AUTOMATED SYSTEMS.
It’s much, much easier than you think.
Still, if you’re like some of my clients and the thought of this makes your skin crawl, at the very least you can conceptually understand how automation works so that when you’re ready you can hire the right people to set it up for you.
Because the train is coming, so you’d better get off the tracks.
In essence, here’s what you need:
- Carefully curated that you deliver to followers to educate and entice them into working with you,
- A method to introduce this content to your followers,
- A system to deliver it to them on autopilot, and
- A plan to follow up with carefully written emails where you continue to educate and give value over time.
I teach my clients how to do all this. Soon, their network and referral sources are growing on autopilot. They are keeping in touch with their client leads without having to meet for coffee, go to an event, attend a party.
We integrate their social media platforms with the tools that help them do this, and soon they don’t need to be directly involved with scheduling meetings and conference calls. Better still – no one slips through the cracks.
Essentially what you must understand is this:
MARKETING AUTOMATION IS THE KEY TO THE KINGDOM…
…to building your influence, making more sales, massive growth, staying power and real momentum.
Marketing automation tools are necessary to attract more potential clients into your universe so you can educate them about your philosophies, achievements, and services without it taking all your time or costing thousands of dollars.
- helps you cultivate relationships with the ever-growing number of connections you’ll be making online with your killer content, so that they eventually convert into paying clients,
- is your friend – it can save you valuable time – for example when you’re no longer going back and forth scheduling or keeping track of connections and leads,
- can turn someone who finds you on social media into a client for life,
- can make you millions and millions of dollars $.
Once your marketing systems are in place, you’ll be able to do all this with minimal effort during busy times.
YOU WON’T BE AT THE MERCY OF THE SOCIAL PLATFORMS AND THEIR EVER-CHANGING ALGORITHMS.
You can relax knowing that you are “networking” even when you’re consumed with a trial, a huge transaction, or an exceptionally busy time in your business, whatever that is.
WITHOUT AUTOMATION, YOU SIMPLY CAN’T FULLY CAPITALIZE ON YOUR STRONG SOCIAL MEDIA PRESENCE.
You’ll lose opportunities to convert casual contracts into raving fans who can’t wait to hire you before they even need you, you’ll waste more time and money working your business the old-fashioned way, you’ll be moving at a much slower (i.e. 20th Century) pace.
Without automation you might get left behind.
Don’t let that happen. Take the leap.
You’ll thank me, I’m sure ;-).
Want more help becoming a successful content marketer? Check out my brief course which offers four video learning modules, downloadable tools and materials, frameworks, templates and checklists – all designed to get you results.
Follow me on Instagram @iamjennifergardner for more digital marketing tips!