Hilary is a Brand Strategist whose expertise is working with brands to grow their businesses through strategic storytelling. She works with female business owners to define or redefine their brand identity.
Today on the episode we’re chatting about being authentic as a personal brand and what that truly looks like. Why it’s important to embrace your uniqueness to draw people into your brand. Creating a brand that stands for something, and even how to connect with your audience and community personally, without giving all of your personal life away on the internet.