THE M4 Method TO GROW YOUR BUSINESS
to create a strong online presence
So they can attract clients
on autopilot & grow their
business with ease
If you're like most professionals and lawyers I know,
you're ambitious and driven to succeed.
You’ve worked hard and sacrificed a lot to get to where you are. I bet you’re feeling unrelenting pressure to do outstanding work for your clients AND bring in business, but you can’t fathom shelling out 1,000’s of dollars to marketing companies who over promise but underdeliver “results.”
It seems like a total crapshoot when you finally bite the bullet and write the checks.
And it’s downright uncomfortable when taxes and your kid’s college tuition are due all at once.
When you’re not swamped with work, you’re too busy to run to networking events or pay attention to whether the phone is ringing.
But when things quiet down, an uneasy feeling sets in.
Where will new business, that next large case, or well-paying client come from? Will you make this year’s revenues exceed your last?
It's not your fault that you don't know the new ways of getting business they didn't teach you in grad school.
Maybe you’ve realized that old school methods for getting business aren’t working like they used to.
You might be thinking, “Why give up Netflix and Chill after a long stressful day to go to a networking event where, if I’m lucky, I might make a connection that will lead to more business?”
Or, maybe you’re wondering why it is that despite how hard you’re working and the great results you’re getting, no one seems to know who you are?
You feel like you’re constantly reinventing yourself.
And you’d rather spend that time, energy and money enjoying your life.
There must be an easier way, but you don’t know
what it is. You wonder whether you are using
technology to its fullest potential.
YOUR “success” ISN'T GUARANTEED
Because when you stop writing those checks, the pipeline of new business will slow down or dry up altogether. It might work in the short term to generate some clients, but it won’t ensure long term business growth.
What’s worse, while leads may come in, you might not have a system or process in place for turning those leads into actual clients and revenue.
If this sounds familiar, I have news for you: there is an easier way, and like all ways, it’s easy once you know it.
YOU NEED A LONG-TERM, ECONOMICAL solution
TO AN immediate, EVER-PRESENT problem.
Nowadays, building a business, building your reputation and being ‘known’ for the great results you deliver doing work you love requires a whole new skill set — a skill set that’s well within reach (you’re smarter that most people, you know?)
If you care about serving more clients as much as
your burning desire to build a business that serves...
...then today (more than ever) you need strategies and tools to help you communicate powerfully online so that the people who need you can find you.
To build a thriving business where you make an impact serving people who need you...
To distinguish yourself from the competition as the quality professional that you are...
To reach the people you are committed to serving...
You must be visible online.
Actually, you need to be more than just visible.
You need to rise above the rest.
Like it or not, these days most people are searching for professional help online.
Your ability to get more clients and grow your business is increasingly dependent on your ability to do three things:
- Communicate a compelling message, one that resonates emotionally with potential clients and attracts them to you;
- Leverage technology so that your message reaches, moves and inspires people to pick up the phone and call you when they need you;
- Master a few basic automation tools to help you create and nurture a steady pipeline of leads, so that you stop the never-ending cycle of worrying whether the phone will ring again to being slammed with work and having no time to breathe.
These days, you must learn how to make a human connection with more potential clients on social platforms if you want yourself - and your business -
You need to rise above the rest of the noise.
Yes, even you can get clients using social media without having thousands of followers on instagram or paying thousands of dollars to a digital marketing company. Once you learn a few tricks and tools of the trade, you can learn how to attract and nurture relationships — practically effortlessly — online.
Let’s face it: relationships are the foundation
of all successful service businesses.
Today, technology gives us an unprecedented opportunity to build them.
By now, you're probably wondering who the heck I am
and how do I know all this?
Hi, I'm Jennifer B. Gardner!
trial lawyer and online marketing nerd.
I’ve run my own law firm for 25+ years and I’m obsessed with understanding what makes trial lawyers great and social media influencers influential.
I’ve trained with some of the best from both fields. I love learning and practicing how to be influential and persuasive, and I love technology. I’m super excited to share the methods I now use to get outstanding results for my clients and consistently generate as much business as I want as a lawyer.
After an internet startup I started in 2006 didn’t quite start up (thanks iPhone and 2008 financial crisis), I had to find a way to quickly reignite my law practice. I had ground it to an almost halt for two years so that I could focus on that fledgling business. When I decided to get more clients again, I needed them fast. I was able to apply what I’d learned about online marketing from my startup days to build a high 6-figure solo practice in less than two years.
Lots has changed since then.
The online marketing tools are easier to use, but the possibilities are endless and often overwhelm the average professional. Being the geek that I am, I just can’t stop myself from consuming and implementing all I can to keep my law business humming along.
Now, I’m teaching professionals like you how to communicate powerfully online so that you can serve more people, make more money, and still have a life – without having to spend thousands of dollars on traditional lead generation and marketing services.
I teach you how to position yourself as an expert and create content that magnetizes clients by using storytelling, influence and persuasion techniques.
Then you’ll learn how you can build your own automated lead generation machine that creates and nurtures client relationships, so that you can go back to doing what you do best – or spend time at the beach, on your boat, drinking wine or doing yoga: whatever it is you do to enjoy life.
My clients go from struggling and worried about where new clients will come from, to getting more clients and referrals with ease while slashing their marketing budgets.
People need the help of lawyers and professionals today more than ever, and increasingly they are searching for them online.
But how do they know who to hire when everyone online sounds the same?
I created the M4 Method to Grow Your Business to help busy professionals and lawyers like you develop a powerful online presence so that more people will think of you first when they need someone who can solve their problem.
It will help you get clients by giving you the confidence and the tools you need to show up authentically online as the human who is uniquely qualified to help your ideal client.
Knowing how to do this is no longer a luxury: it’s a necessity in today’s marketplace.
This is why i created the M4 Method
to Grow Your Business
THE M4 METHOD TO GROW YOUR BUSINESS
In this program you’ll discover a roadmap to navigating the online marketing landscape and learn essential 21st Century skills you need to market yourself online so that you get more clients and your business grows.
- New and improved communication skills designed to help you stand out, boost your magnetism, get you noticed as an expert, and grow your network of potential clients;
- The tools necessary to convert followers to clients with ease; and,
- How to combine these two components to build a powerful online presence that will work with your social media-website-email-content-paid ads to create a pipeline of new clients and leads.
You’ll discover what the marketing experts you hire to help you advertise don’t want you to know, and that you didn’t know to ask…
…fundamental marketing lessons you must understand so your paid ads and all your other content works.
SO WHAT DO YOU LEARN INSIDE THE M4 METHOD?
In the M4 Method to Grow Your Business program, here’s what you’ll learn:
The 4 ingredients you need to create a strong online presence
for easier business growth and a pipeline of clients and leads
Click the arrows to scroll through the 4 ingredients!
MORE OF WHAT YOU’LL DISCOVER WHEN YOU ENROLL….
1. “The Big Picture”— how all the pieces work together – content marketing, social media marketing, paid ads, automation, and how to make them work for you, so that you can create leads on demand.
2. How to confidently create content for social media like a ninja! Content creation frameworks and concepts you can use on the go without over-thinking it.
3. How to be (even more 😉 magnetic and persuasive (yes, these skills work offline too, so prepare to become even more irresistible, and promise you’ll use these techniques only for good!!!)
4. How to emotionally resonate with your ideal clients online so that they think of you first when they need your service;
5. The different types of content you can create to build an audience who can’t wait to hire you and the best platforms to distribute your content on and why;
6. The art and science of getting social media algorithms to work for you so that more people see your content;
7. How to connect all the platforms so that they communicate with each other and help you convert followers to clients with speed and ease;
8. The best ways to save money on paid ads;
9. The art of communicating with past and potential clients via email so that your emails get seen and not thrown in the trash;
10. How to automate communicating with your audience so that nurturing client relationships is not a dreaded, time-consuming task.
Additionally, when you join, you'll get:
- Networking opportunities that naturally come from being part of a community of like-minded souls on a similar journey who share their ideas, questions and progress in a supportive environment;
- Mentorship by someone who’s been there, and done that.
10 weeks of learning modules
Templates and PDF worksheets
2 x 1:1 calls with me to work through all questions you have about the material and whatever else is coming up for you.
Weekly group coaching calls where your questions will be asked
Support and feedback in a private Slack Community where you can share information, source ideas, share your work, get feedback and get answers to all your questions.
Click below to apply to connect on a call so we can see if this program is the right fit for you.
Just 45 days after starting our work together, Jennifer helped me get clear on my brand, helped me build my presence out on social platforms and I started implementing some of the strategies she taught and my business increased by 25 - 30% and it’s still growing strong. I continue to use the frameworks she taught and I’m doing much better. I attract new clients every week and I now have more work than I can handle.
I wasn’t using social media, but working with Jennifer I was able to manage the crisis, and improve my messaging. I started following her advice and I was able to totally turn it around. In 2018 I booked more clients than ever in my 30 year career. I believe this is a direct result of what I learned from Jennifer.
"SHE HELPED ME CLARIFY A LOT OF THINGS THAT WOULD have never popped on my radar."
Speaking with Jennifer helped Amy Woods Butler realize what she needs to think about with her online presence & messaging!
"She is so keen on what your clients need to hear."
Listen to Christine Lee raved about how Jennifer really cares about her clients’ results and messaging.
"She understands human nature, which is important to dealing with + attracting human beings!"
Lisa Vaz wanted to make sure she was asking the RIGHT person about business questions. Jennifer’s legal background and understanding of brick-and-mortar business makes her a standout consultant in Lisa’s book!
The Art of Digital Media to Grow Your Business
Are you getting ready to ask me this...?
Forever! Register once and you’ll have lifetime access to the program materials, which will continuously be updated with new strategies, videos, and course materials as I create them. This is great in case you find you can’t complete the materials during the 10 weeks we work together.
Good question! The course materials are shared as video and audio content, templates, and worksheets. Also, there will be weekly group calls where you can ask questions and get clarification on whatever is coming up for you while you go through the materials and implement them in your business.
You can find just about anything online these days, but not at the depth provided in this course and on our calls. One reason why I created this course is because there is so much superficial material out there, much of it is not up to date, and simply reading it will not give you as much benefit as if you do the course while there is an opportunity for instruction, to have your content reviewed and your questions answered by yours truly. 😉 They say there is no transformation without accountability. 🙂
The course may be an investment, but imagine how much time and money you could be wasting by NOT enrolling in this course. Also, it pales in comparison to the amount of time, energy, and yes $, I invested learning and continuing to learn this material. I am giving you an opportunity to learn from the mistakes I made (hello, internet startup ;-), and the education I’ve paid dearly for. Let me help you collapse time and make your journey easier for you.
Yes. I often work with clients 1:1 and in a workshop setting, and I can custom design services for you (and your team). Ask me!
You still may be wondering if the M4 Method to
Grow Your Business is right for you.
It’s a resounding *yes!* if:
The M4 Method to Grow Your Business is not for you if:
Click below to apply to connect on a call so we can see if this program is the right fit for you.
I’ve tried every marketing option that’s out there over the years.
Some have worked out really well, others have been a disastrous waste of money. I’ve had sleepless nights from wondering how I’ll ever do all the things, pay all the bills, find time for myself, retire some day, and slay in court.
But since diving deep into the online marketing world and implementing what I’ve learned, I’ve exponentially grown my network, my referral sources, and the amount of business I receive simply by how I show up online.
Incorporating automation has helped me even more. I have so much less stress because I know how to maximize online platforms to build my business.
When I hire a professional marketing company, I know what questions to ask them, and how to make the most of their services.
I’ve slashed my marketing budget by learning
what I’m teaching you here.
By the time new clients call me, they’re usually already sure that I’m the right lawyer for them.
That’s because my content is working for me 24-7-365 as a selling machine.
I want to share this knowledge with you so that you no longer feel overwhelmed when you think about where business will come from, so that you can make technology and social media SERVE YOU, so you make smart business moves when you decide how to get clients — moves that will help you create more time, money, freedom, ease, less stress and a thriving business.
Because let’s face it: without clients we have no business.
Clients are the lifeblood. What I’ve learned – what I do regularly – and now, what I’m teaching in the M4 program – has helped me communicate more powerfully online and off, and get more clients with less effort.
Technology is changing so fast. Yes, there’s much to learn, and I encourage you to start now, so you don’t get left behind.
Knowledge is power. Go learn you some more! I promise, it will only help. And lord knows – you weren’t born to just pay bills and die.